中高齡者參與國內旅遊行為意向之探究
林清壽 梁翡真
DOI:10.6283/JOCSG.2013.1.2.105
下載PDF檔 ( 已下載次數：2787)
中文摘要 休閒活動對中高齡者的身心健康與生命品質具有正面的影響，因此提倡休閒活動不僅可促進中高齡者的身心健康，更可有效降低社會醫療成本，協助中高齡者達到成功老化的目標。休閒活動中最重要的活動即是旅遊，為了解中高齡者參與國內旅遊的行為意向，本研究以計畫行為理論為基礎，依據流暢經驗理論增加「知覺娛樂性」構面，建立中高齡者參與國內旅遊行為意向的研究架構。本研究以南投縣45歲以上中高齡者為研究對象，透過問卷調查方法來探討影響中高齡者參與國內旅遊行為意向的因素。研究結果發現，中高齡者對參與國內旅遊的「態度」、「知覺娛樂性」及「行為意向」的認同度隨著教育程度愈高而增加；經濟狀況越富裕者對參與國內旅遊的「態度」及「行為意向」的認同度也越高。此外，多元迴歸分析結果顯示「態度」、「主觀規範」、「知覺行為控制」及「知覺娛樂性」皆會正向影響中高齡者參與國內旅遊的行為意向，其中以「知覺娛樂性」及「知覺行為控制」的影響效果最高；而「主觀規範」及「知覺娛樂性」則會透過「態度」的中介效果對中高齡者參與國內旅遊的行為意向有正向影響。
關鍵字：計畫行為理論、流暢經驗、知覺行為控制、主觀規範
文章建立時間：2013-05-09
引用格式(APA)：
林清壽, 梁翡真(2013)。 中高齡者參與國內旅遊行為意向之探究。
福祉科技與服務管理學刊， 1(2)， 105-122。
A Study on the Behavioral Intention of Travel for the Middle-aged People and Senior Citizens
Lin, C.-S., Liang, F.-J.
English Abstract Leisure activities enhance physical and mental health and quality of life for middle-aged people, implying that they can reduce the need for medical treatment and ultimately the cost of medical expenses. The most important leisure activity is traveling. In order to understand the behavioral intention of participating in domestic travel for senior citizens, the study used the theory of planned behavior and perceived enjoyment construct of flow theory to establish the research framework. A questionnaire was used to investigate the factors affecting behavior intention of domestic travel for people aged over 45 who live in Nantou County. The results showed that the higher the education level, the stronger the attitude, perceived enjoyment, and behavioral intention. Also, the more affluent the participant, the higher the attitude and behavioral intention. Multiple regression analysis found that perceived enjoyment and perceived behavioral control had the greatest effect on behavioral intention. Subjective norm and perceived enjoyment nonetheless had a significantly positive effect on behavioral intention, through the mediating effect of attitude.Keywords：Theory of planned behavior, Flow theory, Perceived behavioral control, Subjective norm