被動式與遊戲探索式生態行動導覽設計之研究
許姿屏、李傳房
doi:10.6283/JOCSG.201712_5(4).313
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中文摘要 近年農鄉旅遊興起，且行動裝置輔助旅遊導覽已成趨勢，本研究目的為發展適合農鄉旅遊生態場域的行動導覽，並從中學習食農教育與生態相關知識，以提升遊客的旅遊體驗。本研究建置被動式與遊戲探索式生態行動導覽系統與導覽內容，透過實驗法與半結構式訪談15位青年遊客、15位樂齡族遊客，及訪談農場經營者。研究結果發現，被動式生態行動導覽的操作步驟少，對樂齡族群的生理負荷較低，適合一般遊客使用，更容易導入生態場域；而遊戲探索式生態行動導覽的操作步驟較多，雖使樂齡族群的生理負荷較高，但其導覽流程具趣味性，進而提升青年族群的使用意願，並引發遊客想探索的動機，也適合師生團體進行生態教育。透過生態行動導覽的輔助，不僅提升導覽服務品質，也為遊客帶來不同以往的體驗感受。
關鍵字：行動導覽、生態場域、食農教育、農鄉旅遊
文章建立時間：2018-02-06
引用格式(APA)：
許姿屏、李傳房(2018)。 被動式與遊戲探索式生態行動導覽設計之研究。
福祉科技與服務管理學刊， 5(4)， 313-330。
Study on the Design of a Passive and Game-Exploring Ecological Mobile Navigation
Hsu, T.-P., Lee, C.-F.
English Abstract Currently, with the rise in agricultural village tourism, tour navigation aided by mobile devices has become a new trend. This research aims to develop mobile tourism navigation suitable for agricultural village tourism and enhance the travel experience of tourists wherein food and agriculture education, along with relevant ecological knowledge, could be learned. An understanding of system usability and workload was gained through field experiments and semi-structured interviews involving fifteen youth-aged users, fifteen active aging elderly users, and operational feeling. The researchers also integrated comments from tourism service operators. A design for the mobile ecological navigation for agricultural village tourism was proposed and a passive and game-exploring ecological mobile navigation was then developed. The number of operational steps for passive ecological navigation was kept low to relieve the physical load, especially for middle-aged users. The navigation is suitable for ordinary tourists and easily directs them to ecological fields. However, game-exploring mobile ecological navigation features more operational steps. Although the active aging elderly group faced a higher physical load, after they became familiar with the steps, they could get into situations without much effort or difficulty. Furthermore, the navigation processes were designed with highly interesting elements to enhance the use experience for the youth-aged group and trigger the exploring motivation of tourists. The design is also suitable for ecological education activities involving teachers and students. Mobile ecological navigation can not only improve the quality of navigation service, but also deliver to tourists a tour experience totally different from what they have experienced.Keywords：mobile guide, ecological realm, education for diet and agriculture, agricultural village tourism