運用整合性科技接受使用理論探討銀髮族開車行為意向
林清壽 林曉湞
DOI:10.6283/JOCSG.2013.1.1.1
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中文摘要 開車對於銀髮族而言是一個獨立自主的表現，也是持續參與社交活動重要指標。為了解銀髮族開車行為意向，本研究以整合性科技接受使用理論為基礎，增加自覺生理狀況構面，建立銀髮族開車行為意向研究架構，探討影響銀髮族開車意向的因素。本研究以中部縣市50歲以上具有汽車駕照之銀髮族為研究對象，透過問卷調查法，進行研究模式適配度的驗證與分析。本研究發現「績效預期」、「社群影響」會正向影響銀髮族開車行為意向，其中以績效預期的影響效果最高；然而銀髮族「生理機能」會負向影響開車行為意向，「易用預期」則對銀髮族開車行為意向的影響不顯著；整體研究模型對銀髮族開車行為意向的解釋力達0.58。干擾變項分析結果方面，性別在生理機能對銀髮族開車行為意向之影響有顯著干擾作用，男性較易受到生理機能影響而改變開車行為意向；年齡在易用預期對銀髮族開車行為意向之影響有顯著干擾作用，顯示年齡較長的銀髮族較重視汽的易用性，汽車製造商應考量高齡者此一需求，以因應逐年成長的高齡開車族。
關鍵字：績效預期、行為意向、整合性科技接受使用理論
文章建立時間：2013-05-09
引用格式(APA)：
林清壽, 林曉湞(2013)。 運用整合性科技接受使用理論探討銀髮族開車行為意向。
福祉科技與服務管理學刊， 1(1)， 1-18。
Using Unified Theory of Acceptance and Use of Technology to Explore the Behavioral Intension of Senior Drivers
Lin, C.-S., Lin, S.-J.
English Abstract Driving a car for seniors is an independent activity and also an important indicator of continuing participation in social life. This study, based on the Unified Theory of Acceptance and Use of Technology, aimed to explore the behavioral intention of senior drivers. The results were forwarded to relevant transportation units in the government and to car manufacturers as a useful reference when planning and designing in the future. The participants in this study were all over age 50, with a valid driving license, and residing in central Taiwan. Descriptive statistical analysis was applied to the completed questionnaires to measure overall reliability and validity, and to assess the validity of the study model as well. The results of this study show that performance expectancy and social influence have significant positive effects on the behavioral intention of senior drivers. Performance expectancy had the highest effect. Physiological function had a significant negative impact; effort expectancy had no significant impact. The explanatory power of behavioral intention in this overall model was 0.58. In addition, analysis on moderating variables indicated that the factors of physiological function and gender significantly interfered with the behavioral intention of senior drivers: male drivers were more likely to modify their driving behaviors. Age in effort expectancy revealed significant effects: older senior drivers cared more about easy-to-operate cars. The study recommended that car manufacturers should meet the needs of the growing number of older drivers.Keywords：Performance Expectancy, Behavioral Intention, UTAUT