運用整合性科技接受模式探討台中市中高齡者數位閱讀行為研究
李春緣、林清壽
10.6283/JOCSG.202303_11(1).69
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中文摘要 閱讀是普遍認知中對生活很重要的一項休閒活動，對中高齡長者而言，參與閱讀行為有助於社交活動和預防失智症，對身心健康老化具實際效益。然而，對於閱讀的推廣與研究多集中在幼童和中小學生，或是概略的普眾廣泛式研究，對於中高齡者的相關研究相對缺乏，值得再進行深入的中高齡者閱讀行為研究。其中數位閱讀是近年來新興的閱讀方式，利用電腦、平板或手機進行網路閱讀行為，其對於相關數位閱讀方式的態度、想法及行為，與閱讀行為有相關性。因此，本研究以整合性科技接受模式為基礎，建構此次研究架構，以台中地區45歲以上中高齡者為對象進行問卷調查分析，共發放網路問卷396份，回收有效樣本396份。研究結果：從相關分析資料顯示，績效預期、易用預期、社群影響、助益條件、數位閱讀意向與行為各構面間皆呈中度以上正相關，而多元迴歸係數分析結果顯示影響中高齡者數位閱讀意向最高者為「社群影響」，顯示中高齡者數位閱讀的意向受個人社群態度影響最大，易用預期次之，影響力最低的則為績效預期。
關鍵字：閱讀行為、數位閱讀、網路閱讀、整合性科技接受模式
文章建立時間：2023-03-09
引用格式(APA)：
李春緣、林清壽(2023)。 運用整合性科技接受模式探討台中市中高齡者數位閱讀行為研究。
福祉科技與服務管理學刊， 11(1)， 69-91。
An Integrated Technology Acceptance Model for Digital Reading Behavior Among the Middle-aged and Older Adults
Chun-Yuan Lee, Ching-Show Lin
English Abstract Reading is generally recognized as an important leisure activity in life. For middle-aged and older adults, reading can help during social activities, prevent dementia, and has practical benefits for physical and mental health as well aging. However, literature in promoting reading has mostly focused on young children, specifically, primary and middle school students. Other literature are general, broad-based research, and thus, there is a relatively lack of relevant research on reading for middle-aged and older adults. Therefore, conducting in-depth research on reading behavior of middle-aged and older adults is imperative. One type of reading behavior is digital reading. It is an emerging reading method in recent years. Using computers, tablets, or mobile phones for online reading, their attitudes, thoughts, and behaviors about related digital reading methods are all related to reading behaviors. Therefore, based on the integrated technology acceptance model, this research conducted a questionnaire and analysis on middle-aged and older adults over 45 years old in Taichung. A total of 396 online questionnaires were distributed, and 396 valid samples were recovered. Research results: Variables, namely, performance expectancy, effort expectancy, social influence, facilitating conditions, and digital reading intentions and behaviors were all positively correlated with moderate or above. The results of the multiple regression coefficient analysis show that the highest influence on the digital reading intention of middle-aged and older adults was "social influence". This elucidates that digital reading intentions of middle-aged and older adults are mostly influenced by personal community attitudes, whereas other variables, effort expectancy and performance expectancy, were the least influential factors related to digital reading intentions.Keywords：reading behavior, digital reading, internet reading, unified theory of acceptance and use of technology