從價值共創探索臺灣安養機構的服務模式與潛力之先期研究
林敬榮
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中文摘要 臺灣對於高齡者的安養主要是以在地老化的社區型及居家型為主，而在法令規範下所成立的住宿型機構，反而較不受到青睞，其主因是受到文化及觀念影響。多數人不但將安養機構視為醫療院所的延伸場域，在空間概念上並無法使住戶有「家」的感受。除此之外，部分安養機構雖然以「家」為名，但本質上卻隱藏許多問題值得深究改進。本研究為探索性先期研究，嘗試先從「價值共創」的角度出發，思考如何應用此理論概念於安養機構的創新服務模式之建構；研究目的是以宏觀的角度來探究安養機構服務系統內與系統之間的資源與行動者，如何透過共同的價值主張，並以服務主導邏輯為理論基礎，完成價值共創並建構創新機構服務模式；研究發現，安養機構融合「家」的概念認知屬性，應該包括「相互扶持」、「親情包容」、「自由隨性」、與「遮風避雨」等四項。研究建議包括有安養機構創新和轉型首要靠經營者角色的轉變；建構安養機構的創新服務模式要有方法，不能只是紙上談兵；透過價值共創。為了要擺脫傳統的機構刻板印象，讓高齡者可以安心且快樂的入住，要形成真正落實家的概念認知於安養機構中，給實務機構之建議則包括先從服務提供之行動者找出共同的價值主張，接著建立資源交換平台及溝通管道，形成最重要的問題網及潛在價值，最後所有行動者共同朝目標實踐，才能落實住民心目中對於「家」的體驗和認同。
關鍵字：高齡社會、安養機構、家、社會福祉、價值共創
文章建立時間：2025-06-25
引用格式(APA)：
林敬榮(2025)。 從價值共創探索臺灣安養機構的服務模式與潛力之先期研究。
福祉科技與服務管理學刊， 13(1)， 1-24。
The Exploration of Retirement Home’s Service Model and Potentials in Taiwan from the Perspective of Value Co-creation: A Pilot Study
Lin, Chin-Lon
English Abstract The caring of elderly people in Taiwan is mainly aging-in-place, a method in which they grow old at the comfort and familiarity of their own home and community, versus living in well-equipped and government certified institutions, such as a retirement home. The reason for it is because culturally most people see retirement home as an extension of a hospital, and even though it has the word “home” in the name, it lacks the sense of home to them. This paper is exploratory research that attempts to start from the perspective of value co-creation and apply it to the building of retirement home’s new service model. The purpose of this research is to study how stakeholders and actors of retirement home with the same value proposition use service-dominant logic as the theoretical foundation to complete and create a new service model for a retirement home. This study begins by understanding the public’s cognition of the concept of “home”. Result shows that a “home” embodies four attributes, which includes 1. Mutual support for one another, 2. Family tolerance, 3. Freedom and spontaneity, and 4. Shelter to provide safety from outside threats. The result also indicates that the transformation of the stakeholder, along with actors’ co-creation, are the key factors to the innovation of a retirement home. To fully embed the concept of “home” in a retirement home and overcome stereotypes for the elderly people, this study suggests the stakeholders to first identify common value proposition among actors, then create a platform for the exchange of resources and communication so that actors can work toward a mutual goal and acknowledge the concept and experience of “home”.Keywords：aged society, nursing home, home, social welfare, value co-creation